Validate a product before spending time promoting it

A simple four-step check

1. Start with an observable demand signal instead of a guess
2. Check expected margin and downside
3. Look for a reason your audience would choose this offer
4. Run one small content test before scaling

Turn the checklist into a comparable score

ECTA's free product intelligence utility applies the same demand, margin, competition and audience-fit criteria so you can compare a candidate consistently. It requires no login and no payment.