Screen a product idea before you spend money
Choose the situation closest to the product you are considering. ECTA gives an immediate first-pass verdict. You can then download a reusable product-research worksheet or open the full Social Commerce Product Intelligence tool for deeper scoring.
No signup or payment is required. A quick-screen choice, worksheet download or share action is anonymous usage evidence only; it is never counted as a customer, conversion or revenue.
Free Product Research Starter Pack
Take the research process with you. The worksheet opens in Excel, Google Sheets or most spreadsheet apps and gives you a repeatable checklist for comparing product ideas.
- Buyer problem and target customer
- Demand evidence and competition
- Sale price, landed cost and rough margin
- Demonstration angle and promotion fit
- Risk notes and final test decision
What the deeper check covers
- Is there clear demand or an identifiable buyer problem?
- Is competition manageable rather than saturated?
- Is the margin large enough for promotion and returns?
- Can the product be explained and demonstrated simply?
The tool structures a first decision. It does not guarantee sales.